Team challenges bring employees together for healthy competition, no matter their location. It helps bring remote teams together and drive healthy competition and camaraderie with individual and team results. This type of challenges can be launched and managed by the Fitbit Care dashboard.

The main project's goal was to build a new activity-based challenge to widen the offering in corporate wellness programs and improve employees' engagement in those programs.

The idea of the Who’s the Boss challenges was to allow employers to conduct step and active minutes challenges between employees and all level managers like department managers or CEOs. Taking part in this challenge, employees have a unique chance to compete with their company leadership team to find out who is a real Step Boss!

As pre-final ideas, we had three the most suitable for our goal. And the goal was to do the challenge to work, look and feel less competitive but in a more supportive way. Despite that, we had a concept (first screenshot) where employees should have beaten their bosses to win.

User tests showed that the first concept is preferable and straightforward to understand. So lets the battle begin!

Early internal tests showed us that it's challenging for employees to compete with their bosses since management people are more likely to be active during the day. So we created separate experiences for leaders' roles to make them aware of engagement rather than win. Also, we created special journal events to motivate employees and guide bosses.

During the challenge, users’ activity increases by +14% average steps per day, +30 active minutes per week, and +19% engagement. Also, nearly 90% of users were interested in continuing using their Fitbit device.