PRODUCT DESIGN
Singapore national health program onboarding
Live Healthy SG is a healthy population initiative developed in collaboration with the Health Promotion Board (HPB) with the support of Singapore’s Smart Nation initiative, powered by Fitbit devices and Fitbit Premium.
About the initiative
Live Healthy SG is uniquely designed for Singapore. Leveraging Fitbit Premium to deliver customized programs, personalized health, fitness guidance, and personal behavior insights to help participants adopt healthier habits to achieve the better physical activity, sleep, nutrition, and emotional well-being outcomes.
Project goals
Live Healthy SG program should have been based on the Fitbit Care platform and reused its solutions to onboarding Singapore citizens. One of the goals for our team was to map and validate possible onboarding scenarios considering the stages of the program (was planned to add some features later after launch), different starting points, and integration with the Singapore government system (SingPass).
Scenarios for different user roles
User flows
Outcomes
Live Healthy SG program was successfully launched in October 2019. We also launched new, improved Fitbit Care onboarding flows on this project, which allowed us to get up to a 30% better conversion rate.
AUGUST-NOVEMBER / 2019
