At first, we had to define which Fitbit activity and health data are the most useful from a doctor's perspective. So we created a first draft report that included all the data we could export from the Fitbit app and then asked health experts their opinion about certain data types, their visualization, and time scale.
As a result, we got a clear picture of first priority data: resting and daily heart rate trends, weight trends, daily steps and active minutes, sleep duration, stages and schedule, and menstrual cycle trends.
Also, we managed to define the right time scale of the data: detailed 30 days graphs and one-year trend graphs supported by table breakdowns with exact values for 30 days, three months, six months, and one year.